Wednesday, April 09, 2008

MDA vs Starhub

Singapore makes the International Herald Tribune!

"Within the commercial, romanticized scenes of two girls kissing were shown and it portrayed the relationship as acceptable," the statement said. "This is in breach of the TV advertising guidelines, which disallows advertisements that condone homosexuality."

As such, MDA fined Starhub 10grand. Considering the underlying purpose of disallowing air time of such scenes is to restrict the public's exposure to and knowledge of homosexual behavior, we can safely say this has backfired - for a mere 10grand (Starhub's equivalent of the pedestrian's 10cents), the commerical which was aired in Novemeber07 will now, even 6months later, continue to get widespread publicity and viewership.

Way to go.

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